CRAFTED SOCIETY
“We at Brand& Management are proud to cooperate with Crafted Society which puts in first place the value of work of each craftsman who works directly on this project as well as supporting the local artisans in the Marche region of Italy with a positive social impact on the territory.”
CUSTOMER: CRAFTED SOCIETY
PARTNER: CRAFTED SOCIETY
PROJECT DATE: 2016
CATEGORY: LUXURY FOR GOODS
MAKING #TRANSPARENCYTHENORM
Crafted Society was born out of a passion to create exquisite hand crafted products with the most talented artisans of Italy and use the products as a vehicle for positive social impact while simultaneously helping to preserve authentic and traditional craftsmanship. To preserve the crafts the artisans must transfer their knowldege to the next generation but this is an increasingly difficult task, mainly due to the ‘secrecy’ which has surrounded these talented humans for decades. We decided it was time to challenge convention, we decided it was time for TRANSPARENCY to triumph over secrecy.
“Truth never damages a cause that is just.”
― Mahatma Gandhi
PURPOSE
TO USE THE POWER OF TRANSPARENT CRAFTSMANSHIP TO INSPIRE, EMPOWER & EDUCATE ALL FUTURE GENERATIONS
MISSION
TO USE LUXURY FOR GOOD
LUXURY FOR GOOD™
Is our mission for how our business and brand works as a force for social GOOD. Our mission intertwines with our values and acts as our compass towards achieving a balanced business and brand. It serves as our measurement tool of how conducting business should go hand in hand with putting purpose, people, and our environment ahead of a profit-only focus. Luxury for Good™ is an evolution on the traditional luxury industry. It prioritises quality over quantity, handcraft over full automation, and timeless items over unsustainable seasonal collections. There are several names for this new mind set on luxury – some call it post luxury, conscious luxury or new luxury. We wanted to walk the talk which is why luxury combined with GOOD has becomes our code of conduct of how we can make a difference.
Our value proposition to our guests should also be GOOD and fair. By offering our goods directly to you via our webstore and pop-up stores we have stripped out all of the unnecessary luxury markups which enables us to provide exquisite, hand crafted, high quality products for a price way below what traditional luxury brands charge.
We also believe that business should be used as a force for GOOD. This is why we pledge 1% of our total turnover back to causes providing access to quality education.
When you wear Crafted Society, you wear a lot more than awesome sneakers and stylish accessories. You wear a symbol of inclusiveness and a commitment to give back, inspire, empower and educate your fellow human beings. You support and champion transparency, ethics, sustainable business practices and social responsibility – all while looking cool – and for that we thank you for joining our Crafted Society.
